When Is the Right Time to Rebrand?

Rebranding is the act of changing the look and feel of an established company or organization. This can be small changes or a complete makeover. The goal of a rebrand is usually to influence a consumers perception of the company in some way. This could be to appear more modern or relevant in the public’s eyes, or a number of other reasons.

Rebranding can lead to customer confusion, especially if the rebrand is a totally different name, look, etc. from the original branding. A rebrand should only happen when it’s absolutely necessary.

When you want/need to change your image.

As hard as we try to avoid it, a company name can be easily tarnished by an accident, scandal, or tragic event. In today’s modern world of social media, word travels faster than ever. Even the strongest brand can be ruined in a matter of minutes. If your business needs to repair a damaged reputation, rebranding could be the right move. It’s important to create a new image and positive connotations for the public hold as you try to gain back support and trust.

When you want to reach a new audience.

If your brand isn’t working for the audience you want to reach, maybe it’s time to change things up. Sometimes reaching a new audience is exactly what an organization needs to keep going. Think about how different alcohol brands have created an image of their customer that encompasses their brand, the way Bud Light has attached its brand to sports and sports fans.

When your original mission has changed.

Markets change, trends come and go. Sometimes the original idea for a company needs to adapt to stay relevant. A rebrand can be a concrete way to create an understanding of the new mission in the public mind. It can be a crucial move in making sure your organization’s products or services maintain maximum exposure to the target audience.

Branding with ADS Phoenix

From design work and print to websites, branding, and beyond; we do it all. We offer customized services based on our clients’ specific goals. If you have an idea for your next big project, we would love to hear from you. Visit our website to get in touch.

Close Menu