Consumer Guide 08-09
Darrell Douglas // Healthcare 21Their creativity, flexibility and timely response has always exceeded our expectations.”
When HC21 described their gambling theme for this consumer guide, we were cautious about the concept. Our research led us to this perfect cover idea… a provocative and rhetorical question with the underlying assumption that no one wants to gamble with their healthcare. We worked with a photographer to create a complimentary image. This guide was another great opportunity to get healthcare consumers crucial information in an engaging and digestible form.
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